Personality cults are a hallmark of populist-autocratic politics.
The names of the various leaders are practically synonymous with their movements: Le Pen, Farage, Duterte, Orbán, Erdogan, Chávez, Bolsonaro, Putin. Or if we were to dip farther back into history: Castro, Franco, Mussolini, Hitler, Stalin. Like religious cult leaders, demagogues understand the importance of setting up an in-group/out-group dynamic as a means of establishing their followers’ identity as members of a besieged collective.
Trump, like the populist authoritarians before and around him, has also understood (or, at least, instinctually grasped) how indispensable his own individual persona is to his ultimate goal of grasping and maintaining power. Amidst his string of business failures, Trump’s singular talent has been that of any con man: the incredible ability to cultivate a public image. Of course, Trump did not build his cult of followers—his in-group—ex nihilo; in many ways, the stage was set for his entrance. America had already split into two political identities by the time he announced his campaign for president in 2015, not just in terms of the information we consume, but down to the brands we prefer and the stores we frequent. And so with particularly American bombast and a reality TV star’s penchant for manipulating the media, Trump tore pages from the us-against-them playbook of the European far right and presented them to a segment of the American public already primed to receive it with religious fervor.
In an interview with Pacific Standard, Janja Lalich, a sociologist who specializes in cults, identified four characteristics of a totalistic cult and applied them to Trumpism: an all-encompassing belief system, extreme devotion to the leader, reluctance to acknowledge criticism of the group or its leader, and a disdain for nonmembers.
https://newrepublic.com/article/1526...ape-trump-cult