Oh my God....
My faith is shattered.
Seriously, though - I don't know what a good solution is for the 'fake review' problem. There are going to be some fake ones. There are going to be some well-written, honest ones.
Personally, I don't ever put too much stock in any single review. Why? Unlike reviews of products, this business is HIGHLY subjective. What one person thinks is a fantastic time might not be for someone else. For example, I'm sure that there is some guy out there who would think that a provider swinging from the ceiling fan with a dildo hanging out of her ass while clucking like a chicken would be a real turn-on. Me, not so much.
I use the reviews of a lady 'in bulk' to make a decision. If there are 20 good reviews of a provider, and each one gives somewhat similar information, but she has one bad review, I'll pretty much ignore the bad one. Even if the bad one was a honest review, everybody is entitled to a bad day every now and then.
The same applies in the other direction - For example, I for one normally won't book sessions with providers who don't offer BBBJ. So, if I'm looking at a provider's reviews and see 20 reviews that say CBJ but there's 1 review that says 'BBBJNQNS and she swallowed every drop like it was her favorite candy', then I'm going to ignore that 1 review and won't contact that provider.
Now that all of that is said, I do wish that more reviews would be honest in the 'Would You Recommend This Provider' section. It seems that there is some kind of mental block against giving a NO recommendation around here. I've read many reviews that end in a 'YES' recommendation where I'm thinking 'How the HELL could you say 'YES' after she showed up late, up-sold everything, laid there like a dead stick while you did your thing, and then rushed you out the door like you were yesterday's trash?
If she deserves a NO, give her a NO. I'll shut up now.