Fonts:
Keep it easy to read. Funky characters, pale colors, lots of emotes, are not good. All caps? Quit yelling. THIS IS NOT BACKPAGE. See, not so easy on the eyes is it?
Originally Posted by OldButStillGoing
OMG THIS.
Grammar, spelling, and punctuation:
Yes, it matters. Periods and paragraphs make it easy to understand. Hint- Use Word to compose your ad, then cut and paste it.
Originally Posted by OldButStillGoing
Yes, and this applies double on showcases.
Location:
DFW is 13 counties and almost 10,000 square miles. Dallas, North Dallas, Uptown, Downtown, Ft Worth, Arlington, etc are NOT locations. 75 and 635 is a location. Guys want to know where you are so they can decide if you are within a reasonable driving distance. They get pissed when they get all worked up to see you and then find out you’re an hour away.
Originally Posted by OldButStillGoing
To add to this: you wonderful ladies are already putting work in screening and preparation and so on. It's a waste of your time to go through the screening and booking process with a potential client, only to have them back out once they realize how long the trip will be. Making a location clear(-ish) saves you as much hassle as it saves us.
Rates:
Yes, you have them on your website, showcase, etc. Right? You don’t? Hmm. But who cares? Most guys will make a decision to find out more or not very quickly. Making them work to find out critical info will automatically drop you from consideration of many. Running a special? Tell us what it is. We don’t want to call you, see your website, read reviews, etc. Tell us the rate, how long it’s good for, and what it encompasses. Even if you’re not running a special, show your rates. The less we have to do, the better the chances you will get the appointment.
Originally Posted by OldButStillGoing
This is doubly important for those who have the "no negotiations" policies in your showcases or signatures. I'm totally with you and have no desire to haggle-- it ruins the mood and cuts into time better spent having fun (and it's tacky and lame). So let's not make this an easter egg hunt or an exercise in cold reading, mmkay? This will save us both on eye rolls and frustration.
Menu:
WALDT. Make damn sure if you use terms, you know what they mean. If there are things in high demand you don’t do, tell us in the ad. Don’t do BBBJ? Say CBJ. That will turn off some guys but that’s OK.Why waste your time and ours making us find that out? You’re not going to get business from those guys anyway so why not tell us up front? If you are reluctant to list activates in an ad, OK, but be sure you have them, and more importantly, those you don't do somewhere easy to find. Like your showcase or website. Telling us to read your reviews is not the right thing to say. Guys lie in reviews. Shocking, I know
Originally Posted by OldButStillGoing
Instead of complaining and focusing on a "menu", let me put it in advertising terms. You may not realize it because most of us skip commercials these days, but there's actually a consistent set of elements that memorable and effective advertisements contain. The first is that they're concise, meaning the get to the point. The second is that they're focused, meaning their purpose is to get your attention for the hook (or sales pitch). The third is that
most of them are clear about what they're advertising for (even if the actual ad seems unrelated). That means you (or in this case, I) tend to know whose ad you (or I) just saw.
Leaving the preferred method(s) for contacting you and your preferred times of availability are also really useful.