I like option 1. Panama City has always been a problem with getting enough support but I can view Destin/Pensacola and find some information. Jax is way too far and Tallahassee seems to fit more with Jax.
As for E.com, looking today I find most of the reviews I have written in the past have either disappeared or been truncated and don't provide useful information anymore. I looked at essie early on after aspd folded but didn't find enough "local info" at the time. This board has expanded and looks like it could develop nicely for our area. We just need to support it as I am starting to do. I have also had a couple of providers ask me to become involved here as well so word is getting out.