Well in all of this I didn't see the Op mention that he had called the morning of to confirm.
In every instance in all my appointments there has always been a call the morning or day of the session to confirm. I never ever drive out of my way unless I have heard from the lady the day of the session.
So in reality it was more of a cancellation. Thats the way most the ladies do .I have on numerous times not received an answer when calling the morning of to confirm as requested by the lady.
I have gotten to where I don't consider this a ncns as much as a cancellation because they have either slept late or some other problem has come up.
Some ladies do call and give a cancellation and those I do appreciate. At least hearing from them is better than silence.
After not hearing from the gentleman did the lady try to call before the session to confirm or as the OP stated her booking person waited till 15 minutes after the session was scheduled. Maybe an earlier call would have given him the reminder he needed to make the appointment at the scheduled time.
If she doesn't have a valid excuse, YES! But good luck collecting that.
I wonder what a valid excuse is ? We have heard pretty much all of them over the years.
The best way for both sides to be happy is to keep your appointments.
Don't cancel for trivial reasons and always call to confirm. Never ever NCNS.By no call no show I mean do not let either side have to drive out of their way ,get rooms ,etc and then not bother to even contact them.
Both parties time is valuable and it shouldn't be wasted.
Fancyinheels I agree with you on many parts but NCNS is not rare it happens way too frequently. Mostly by the younger less experienced ladies but occasionally by the more mature ones also.
From your posts I am sure you are a very reliable lady and I respect that.