No school that was really serious about their academic reputation would permit their "mascot" to be paraded around on such products, or to encourage their image to be so highly associated with something as vulgar as sports entertainment.
Originally Posted by theaustinescorts
Sports, or sports entertainment being vulgar is your opinion, one not shared by many even in academia. Both Western and Eastern cultures advocate developing mind and body as a way to a balanced life. You're right, no school that was so serious about academic reputation would associate themselves to sports that much, but a school that was more concerned with academic performance may not care that their mascot is associated with sports.
That's why the best school in California, UC Berkley, has a sports program nobody's ever heard of....just like the University of Chicago, Columbia, Johns Hopkins, NYU, Princeton, MIT, Cal-Tech, etc.
You might be surprised to know that UC Berkeley fields a pretty good basketball team every few years. As for UC Berkeley being the best school in California, I think you’ll find a few who would argue that point with you concerning Stanford. By the way, Stanford does compete seriously in football and basketball.
All serious schools don't promote themselves by selling silly merchandising or glorifying sports entertainment. Additionally the third-rate "students" that perform as entertainer/athletes in sports oriented schools could never hack it in any real school. At UT the football players live in their own elitist quarters, and are pretty much except from any real classes or study. They are paid entertainers - NOT real students. When I used to watch college football and I would see the kind of people who comprised the football teams of schools like Alabama or Oklahoma I would laugh - those are NOT the kinds of people who are real college scholars. They looked like they probably couldn't really graduate from high school.
Not all serious schools, as evidenced above. As for the ‘third rate’ students who couldn’t hack it in ‘real’ schools, there are many athletes who have succeeded after their sports career. These few students also do not affect the rankings of the entire school. Consider UT with 50,000+ students, how much is their academic ranking lowered by admitting a couple of hundred athletes? Compare that to the state of Texas public educational system and the quality of the student they put out every year that UT is forced to admit by the thousands. Which do you think is the real cause of the decline in UT’s academic performance?
I used to hang here in Austin with a UT football star from my class in the 1980s. He went on to play for Green Bay and other pro teams. He graduated from UT with a degree in Art. I used to tease him because he didn't know the names of ANY notable artists. He didn't even know who Jackson Pollack was till I told him LOL!!!!!
How is this pertinent? Anecdotal stories are fun, but hardly practical when evaluating large institutions and their performance year-over-year. I’ve met many Harvard graduates who didn’t know who Oppenheimer was or could engage in conversation about pop-culture, film, or sports. This didn’t make them less intelligent, just less informed. The fact that your friend couldn’t name any notable artists tells me that he probably didn’t have much interest in art, not that he was dumb.
When I went to UT there wasn't 5% of the Longhorn marketing and promotion that there is now. The University Co-op was a department store for students, and had every kind of item that a University student could use from art and drafting supplies to record albums and text books. Now it's nothing more than a Longhorn merchandising emporium for tourists, and has nothing at all of use to any student.
In fact, Co-Op does have many things of use for students. Let’s stay away from blanket absolute statements, while they seem strong, they tend to take away from credibility. Merchandising is a profitable endeavor, but you forget the benefit of sports merchandising. UT football is a profitable franchise, the football program does not spend nearly all of the money it generates. Where do you think that money ends up?
Sports can be fun, and I liked playing football when I was in grade school. But college is a time to grow up and start belonging to the adult world.
Undo emphasis on sports entertainment detracts from the purpose of any University.
Is college the time to grow up? I agree that it’s a time to learn - maybe even a time to start becoming responsible. There are many out there that would argue that fun has a place in everyone’s life no matter the age. To think that an institution the size of UT cannot focus on more than one thing (sports) at a time is a bit ridiculous. While there is much attention given to football, that is the job of the coaches and athletic director to manage that program and business. There are others tasked with the job of managing the academic performance of the university.