That might seem obvious, but not for the obvious reasons. Romney lost because the conservative virtues - the traditional American virtues – of liberty, hard work, free enterprise, private initiative and aspirations to moral greatness - no longer inspire or animate a majority of the electorate.Actually it does, it's just that the Republican party has done a piss poor job of reaching out to non-white males. Simple as that.
Obama won a large majority of the Asian vote and yet the Asian population embodies hard work, free enterprise and private initiative. Every ask yourself why the Republicans don't appeal to Asians and other minority groups that would seem to be perfect for them.