Companies like NIKE do not make (bold) business decision$ such as this without careful consideration. I wonder if competing athletic footwear / sportswear companies will have a different take per their own promotions in response? Lotsa money can swing either way on the outcome of these decisions going forward....for that matter, curious to hear what NIKE stockholders take on this is new campaign are.
I (still) have NIKE stock in my portfolio (not as much today as several years ago as I sold off quite a bit and moved those profits over to something that goes by NFLX......imagine my surprise when I found out later that I'd not invested in professional football as was the intention).
Companies all over the world invest in celebs / entertainers to promote their brands....this has been going on for decades (ie: baseball players hawking razor and shaving cream products back in the 50's for example). They want people who are winners both in their professions and in (personal) life....people who possess a strong likeability factor....people who are perceived as stable and trustworthy.
While its true Tiger and Michael, to a lesser degree, have experienced hiccups in their personal lives that were made public, both are still viewed as the pinnacle of their chosen professions and people still gravitate to them. I wonder if the same can be said for Kaepernick?
This campaign almost seems less about creating additional sales and profits and more about making a political / social issue stand (by the liberal leadership at NIKE, of course). Curious to know how many Trump-hating execs are in control of Phil's company these days.....for that matter, curious to hear (Phil Knight's) take on this....or was his advice / opinion even sought out before launching this new ad?
Originally Posted by gfejunkie