Jules is right. Just like with online dating, many people are just going to look at the pictures and decide based on that, then be disappointed when they didn't get what they wanted. Great pics in your profile, by the way, Jules.
Originally Posted by billdwyer18
your right. Many won't read the whole ad. And given a preference, would you prefer customers that do pay attention and read your ad or those that don't? Which are more likely to become repeat clients? Which are likely to be less working for screening? Those that read your ad and followed instructions or those that ignore everything? If you only write ads for the click a pick guys, thats what you get. Write a more effective ad and who get both.
The tough part about advertising is, you know the response you get, but you never know how much business you left on the table. Consider this when you run an ad:
Do you get the volume of responses you want and more importantly, how many of those responses turn into paying customers?
If you run an ad and you get more business than you can handle, why do you have time to read this thread? If not, then maybe your customer base is telling you something. Ads are the hook. You still have to land the fish. But the right bait makes it a lot easier.