JD....here is a good article, try not to be such an asshole and read it with an open heart
http://cbdr.cmu.edu/seminar/haidt.pdf
Mobility and diversity make a morality based on shared valuation of traditions and
institutions quite difficult (Whose traditions? Which institutions?). These factors help explain the
electoral map of the United States in the 2004 presidential election. When viewed at the county
level, the great majority of counties that voted for John Kerry are near waterways, where ports
and cities are usually built and where mobility and diversity are greatest. Areas with less
mobility and less diversity generally have the more traditional five-foundation morality, and
therefore were more likely to vote for George W. Bush – and to tell pollsters that their reason
was “moral values.”
We agree with Jost et al. (2003) that much of conservatism can be understood as
motivated social cognition, but we add this caveat: many of these motives are moral motives.
The same, of course, goes for liberals. Social justice researchers might therefore benefit from
stepping out of the “good versus evil” mindset that is often present in our conferences, our
academic publications, and our private conversations. One psychological universal (part of the
ingroup foundation) is that when you call someone evil you erect a protective moral wall
between yourself and the other, and this wall prevents you from seeing or respecting the other’s
point of view (Baumeister, 1997, calls this process “the myth of pure evil.”)