Since there is no credible competition in this market, there is no reason to expect ownership to invest dollars improving the site. IMO, what we should be talking about are things WE can do to improve it. Easy things, like putting the name of the lady in the title of the review (a practice championed by the late, great madddog on aspd), the addition of location to ad and review titles (my own crusade, being met with far less success :/ ), etc.
Originally Posted by TinMan
Agreed. But some of the things we have discussed can be accomplished with minimal additional investment, either in time or dollars -- like changing the review template to put the city higher up so it can be seen via mouse hover. Or, since your campaign to have cities put in ad and review subject lines isn't meeting with much success, instruct the mods to not approve reviews without that information. Or change the review template to have the city automatically appear in the subject line. Or have ads subjected to review and approval to ensure they have the location in the subject line or text.
That sort of stuff ought to be pretty easy to accomplish.
Sometimes people need to be nudged toward improvement.
The hardest part would be changing the culture to minimize the posts from the seven-letter-word-for-jerks. But it can be done, with management's support.
OTOH, I learned long ago that any suggestion for improvement constitute a criticism of the status quo, and, by extension, those responsible for it. That always mitigates against change.