I've heard a lot of theories of why nike would take this controversial approach
from nike using this as hopeful cover and sacrifice, acceptable to liberals, to take the heat off any asian sweatshop issues they might have
to some sort of global anti-make America great again thrust
to taking the tack that kids, especially inner city kids, who they think like the move, are their customers of the future
its a twitter world that dominates their thinking
Originally Posted by nevergaveitathought
In some ways they cannot lose. If sales go down, blame the white bigots.
If sales rise, they are geniuses.
If the sweatshop workers complain, they will say they demand their suppliers have a nicer sweatshop and exploit the poor less than their competitors.
As long as the liberals like you, and your wink at their bullshit, they will wink at yours.