From Wikipedia, the free encyclopedia
For other uses, see Dodge (disambiguation).
Dodge
TypeDivision of FCA US Industry Automobile Founded 1900; 116 years ago Founders
Headquarters Auburn Hills, Michigan, U.S. Area served
Global (except Western Europe) Key people
- Sergio Marchionne, CEO of FCA US LLC[1]
- Timothy Kuniskis, President and CEO of Dodge brand[2]
Products Cars, trucks, SUVs, vans/minivans Owner Fiat Chrysler Automobiles Parent Chrysler Divisions Ram Trucks Slogan Domestic. Not Domesticated Website
Dodge is an American brand of cars, minivans, and sport utility vehicles manufactured by FCA US LLC (formerly known as Chrysler Group LLC), based in Auburn Hills, Michigan. Dodge vehicles currently include the lower-priced badge variants of Chrysler-badged vehicles as well as performance cars, though for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth.
Founded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in late 1900,[3] Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete automobiles under the "Dodge Brothers" brand in 1914, predating the founding of Chrysler Corporation. The factory was located in Hamtramck, Michigan and was called the Dodge Main factory from 1910 until 1979. The Dodge brothers died suddenly in 1920 and the company was sold to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928. Dodge vehicles mainly consisted of trucks and full-sized passenger cars through the 1970s, though it did make some inroads into the compact car market during this time.
The 1973 oil crisis and its subsequent impact on the American automobile industry led Chrysler to develop the K platform of compact to midsize cars for the 1981 model year. The K platform and its derivatives are credited with reviving Chrysler's business in the 1980s; one such derivative became the Dodge Caravan.
The Dodge brand has withstood the multiple ownership changes at Chrysler from 1998 to 2009, including its short-lived merger with Daimler-Benz AG from 1998 to 2007, its subsequent sale to Cerberus Capital Management, its 2009 bailout by the United States government, and its subsequent Chapter 11 bankruptcy and acquisition by Fiat.
In 2011, Dodge, Ram, and Dodge's Viper were separated. Dodge said that the Dodge Viper will now be an SRT product and Ram will be a manufacturer. In 2014, SRT was merged back into Dodge. Later that year, Chrysler Group was renamed FCA US LLC, corresponding with the merger of Fiat S.p.A. and Chrysler Group into the single corporate structure of Fiat Chrysler Automobiles.
https://en.wikipedia.org/wiki/Dodge
Chevrolet
From Wikipedia, the free encyclopedia
(Redirected from Chevy)
"Chevy" redirects here. For the American comedian, see Chevy Chase. For other uses, see Chevrolet (disambiguation).
Chevrolet
Find New RoadsType
Division Industry Automotive Founded 3 November 1911; 104 years ago Founder Louis Chevrolet
William C. Durant Headquarters Detroit, Michigan, U.S. Area served
Worldwide (except Oceania) Key people
Alan Batey, Senior Vice President[1] Products Automobiles
Commercial Vehicles
Trucks Services
- Vehicle financing
- Vehicle insurance
- Vehicle repairs
- Vehicle sales
- Oil changes
Owner General Motors Company Slogan Find New Roads Website chevrolet.com Chevrolet (/ʃɛvrəˈleɪ/ shev-rə-LAY), colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 [2] as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose," would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.[3]
Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of Oceania, where GM is represented by its Australian subsidiary, Holden. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of England would be moved upmarket.[4] However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the Camaro and Corvette[5] in 2016. Chevrolet vehicles will continue to be marketed in the CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.
In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym, pars pro toto, for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine.
https://en.wikipedia.org/wiki/Chevrolet