I believe it is called hirsute. I don't get off on it but I also don't mind it, and as a lover of 70s era jungle bush it has its advantages.
However a lot of these hirsute ladies also don't shave their legs which does really turn me off unless she has really light hair that is barely noticeable. But if she has legs like Brad Garrett I'm out the door.
I wouldn't call it brave. There are lots of guys that are into that so she's probably fielding PMs as we speak!
Up in Colorado we have several hippie girls and on some of them the look kinda works, like this little waif (Stella Fox) in the attached pic. I don't know why but on her it was kinda hot!