Is bigger really better?

I can't help but notice the font size on many provider ads is humongous. Is that so old blind farts like me can read it? :-)

IMO one's choice of typography conveys as much to the reader as the content itself. On one hand, huge font sizes and loud colors, again IMO, "feel" more like cheesy car or furniture ads.

On the other hand, a nice font choice, appropriately sized with good vertical rhythm in the body has a very appealing, and classy, if not outright elegant feel to it.

I could be way off base here. What are your thoughts?

I thought this was gonna be a discussion about tits.

And I thought it was going to be about a man's package. Lol

And I thought it was going to be about a man's package. Lol Originally Posted by Tara Evans

That's what I was AFRAID of . . .