This is very interesting: "specials" that are posted.
Obviously, this is to generate interest in the normal fashion.
First: Are there some common threads that drive a provider's special posting? Such as off hours like a holiday or Sunday perhaps? Or maybe a new provider trying to get exposure? Maybe as simple as just keeping your name fresh?
Something else?
Second: Specials are by no means used by all providers (just a minority seem to use).
- So, the logical question is: how effective are they at generating interest? (I'm looking for a sense of the effectiveness with all other factors being equal - results with and without the special. Obviousliy other things impact results such as how well the post is phrased, the provider's reputation, etc.)
- Why don't more providers try it? Have some of you experimented with it? Maybe try to some different avenues and see what works.
Roller