http://www.msn.com/en-us/sports/nfl/...z&ocid=U221DHP
The real problem if the ratings decline is across the board for everything it means factors that the NFL could theoretically control aren't the major reasons for fewer viewers. That's scary. It's not the protests, or the over-saturation or the quality of play or the kneeling or Colin Kaepernick. Those things can all theoretically be controlled. It's the changing in consumption patterns. It's cord cutters. It's YouTube and Snapchat and Facebook. The reason for ratings decline isn't something the NFL is doing or not doing. It's something they can't stop . . . unless they can somehow freeze time and stop technological advancements.
The NFL's demise has been greatly exaggerated. People are still watching and they are watching more in comparison to any other programming. Ratings are down, but they are down across the board. Unless there was protests and kneeling on scripted broadcast programming that we missed somewhere, the NFL's problems are about reaching millennials and cord cutters.