In college I learned about NLP, it is something females subconsciously learn how to do to sway things in their favor at a young age. You place your thoughts, opinions, wants... into someone else by cleverly using wording, gestures....You use language to influence people.
You can use it on yourself to reprogram yourself in therapy.
NLP is used throughout advertising and the millitrary to name a few places.
Here is a master at it with his own TV show in London.
http://youtu.be/sm9PA-yAf4c Listen to the words he uses and how he change his friends mind for him.
http://youtu.be/T5FwAqi9vJc Here is a fun vid with strippers.