Advertisers don't place ads where it doesn't help their business, image, or declared values. Yet Mr. Musk seems to be getting it wrong in what he states below. And this does not seem to fit any definition of blackmail. It is Mr. Musk who would be killing the company. If it were a public company, the old "Mr. Musk wanted to spend more time with his family" exit method would already have been applied.
"Mr. Musk has vehemently called out Disney and other companies like Coca Cola and Apple, which pulled their advertising from X in recent weeks."
"If somebody is going to try to blackmail me with advertising, blackmail me with money, go f*** yourself," he said. "Is that clear? I hope it is. Hey, Bob."
"What it’s going to do is it’s going to kill the company," he said. "And the whole world will know the advertisers killed the company."