The guy was interviewed on NPR recently... he's a former (Pro?) football player and actor, who wasn't getting many gigs before this. He sounded smart enough to be able to laugh at the persona he's created, and the ad agency has really gone to town with this campaign. As far as the guy, I'm guessing most ladies would love the guy... I suppose they'd like the smell, too. Most ladies have body wash like this in the bathrooms at their incall.
oh, goodie....I am under Natalie.......I recently started trying different bodywash products; used to be just a soap and water kind of guy. This guy was on Jay Leno the other night. I would guess sales are booming on this trend.