What do you need in a website?

Hello everyone. I'm totally new here, and am thinking about designing and developing a platform for providers to manage their websites. I've got over 15 years of design and development experience and I think this could be a fun and profitable project.

Currently I think the template sites that many provider's use are clunky and ugly. Sometimes there are too many pages, sometimes there is lots and lots of text, sometimes there are annoying banner ads everywhere

I wonder if you feel the same way.

What features are most useful to you in maintaining your provider webpage?

What do you want in a website that could help your business?

Or anything else that comes to mind, please, fill me in.

Thanks!

Ok how about this: Do any Providers depend on your website for anything beyond the basic info about your services?