It's a bad ad if ...
- I have to use a calculator to figure out how much money to bring;
- too much screen space is devoted to pictures, whether because they are too large or too numerous, or both;
- the woman who placed it has more ink than the Sunday paper but her photos don't indicate that;
- wait for it ... I can't tell whether you are geographically compatible with me. I'm not going to go on yet another rant about how useless the Fort Worth ads section is because I can't tell whether a girl qualifies for it because she works in Tarrant County, or because she works in Dallas but will do outcalls to Tarrant County.
It's a good ad if ...
- I have no questions about how much money to bring for a given period of time;
- pictures are current, representative, and don't require me to hit PgDn 14 times;
- I can tell whether she's incall, outcall, or both, and where in Tarrant County I might be able to see her.
If I were writing ad copy, I'd put name, location, contact information, business hours, rate and description first. If she wanted to put in a whole bunch of confusing rates, U'd put them in next. Then, if she wanted to tell me how much she loves her job, enjoys pleasing others, likes horseback riding along a beach at sunset, etc., I'd devote a graf or two to that. Then I'd put a couple of representative pictures.
But I'm not writing ad copy, and the women that need to read this won't, as with so much else that's posted here.