It's not like you might think. Indy providers rarely do well when events like this are in town. Why? Because most of us will not do last minute, late night, and drunk calls, nor will we be stupid enough to attempt to go downtown during that mess. Add to that, these guys are not exactly easy to screen being they just expect you to show up at their hotel with a room number..no thanks.
Touring providers who are already set up in a hotel, and can be "ready" would do much better...same for our agency businesses here. They always do well in these times. I have never bothered even advertising during the weeks of Mardi Gras, Super Bowl, Jazz Fest, etc. because the clients are not really my type of market. They are more the "party crowd," which I have no interest in. I actually met a guy on a SD site who wanted me to be a "tour guide" for his crew, and I declined.
I had a booking this past Friday, and have one later today, but those guys also booked a MONTH in advance. My eros ad got a lot of bs hits from guys at 2 a.m. who can't fkin read, asking "r u available baby."
The only reason for a rate increase would not be because of demand, but because of rising hotel prices. We normally can book a 4 star hotel for about 100 here, but that doubles or even triples during special events. If a lady has an incall, she could keep her rates the same, knowing her costs would not increase. Most of these guys INSIST on Outcalls to them, which I simply don't bother with, so for me, not a good time to try and work. A touring provider could easily raise her rates, as many will do this per city, but a local gal might want to rethink that.