https://eccie.net/showthread.php?t=2263596
An ad is supposed to do 4 things:
(I learned this 33 years ago in one of my first sales and marketing jobs)
AIDA
A - Attention
I - Interest
D - Desire
A - Action
She did get my Attention.
She didn't create Interest.
She didn't create Desire.
She did get me to take Action
(which is me getting turned off just by reading the title of the ad and saying no).
https://en.wikipedia.org/wiki/AIDA_(marketing)
The steps proposed by the AIDA model are as follows:Nothing personal and no insult intended toward Karma.rains.
Attention - The consumer becomes aware of a category, product or brand (usually through advertising)
↓
Interest - The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle
↓
Desire - The consumer develops a favorable disposition towards the brand.
↓
Action - The consumer forms a purchase intention, shops around, engages in trial or makes a purchase
I am sure she is a very nice wonderful young lady and fun to be with from seeing her Yes reviews (I didn't read each one).
Just the wording of the title of her latest ad made me go