Springdale is a very popular choice for travelers since it is centrally located between all major cities in NWA. Originally Posted by Ginger DollVery true. There are some decent hotels right off I40 in Springdale also. Springdale isn't much to look at however (and I say that as someone who lived there for many years). Bentonville / Rogers is a more 'upscale' area (to use an already vastly overused word), if that's important to you.