Ladies:
Since the Eccie ad posting rules changed some time ago, a couple of thoughts from a gents perspective. (Guys, please jump in and correct me if I'm wrong...)
"One click" says it all. In your ad, have a link to your showcase, P411 page, Twitter or website where a gent can click once and be taken directly to your rate. From there, we can navigate elsewhere to garner whatever other information we need.
If you refer to a special, include it on those sites. Calling, PM'ing emailing for current rates and specials is an enormous pain in the behind. For me, no information means on to the next ad. I doubt I'm alone in this regard.
Yes, it takes a bit of effort to post a simple to use ad, and keep your other sites updated. But this is, after all, a business. Some ladies do a marvelous job, some are in between and some...well, you get the idea.
The old adage KISS really applies here, since most of us are very simple...
Thoughts?