Just a suggestion, and it may have been tried and not worked, so please forgive if it has - may I suggest that we have a Business Services for Providers subform in the major metropolitan areas - i.e., Dallas, Houston, New Orleans, New York, Miami?
This was it could be fine-tuned from a local standpoint. Doing business with people one can easily meet for coffee or to discuss the next step in a project (be it photoshoot, website, social media) may be best at the local leve in a subforum.
Anyway, just my feedback. Have a great day!