Its an automatic "pass" for me. In my mind it just show that the provider is a bit immature for my likes. I know they do it on BP simply to attract attention to their headline and ad, but here its an entirely different ballgame. Every ad like this I have ever seen is from a lady that claims to be in her 20's (or 18-19).
Thats a big reason why I refuse to see providers under 30...and 40's are better.
Agreed, it's annoying. I feel like I am back in middle school and some silly girl is writing hearts and swirls all over her notebook. However, theif the idea of doing that is to get your information noticed and since we are all talking about it, the concept is apparently working to some degree!
Its hard to read, and not in a good way. Think about your customer base your advertising to. You may think its cool, your customers on other sites, may enjoy it, but I don't think the average guy here is a 20 something dude who wants to see that crap.
Regular text will very rarely turn someone off. Getitng "cute" has a very good chance of chasing people away.
Most pimps posting ads for their stable on CL think it's a good way to hide their lack of even a basic middle school education by typing in what is kindly referred to as "ghetto" style.
Since I prefer to see true indy girls, any that have ads like that scream PIMPED to me and so I pass on by.