Here you go
https://eccie.net/showthread.php?t=1397309&highlight=
Some of you ladies do a great job with your ads. Many do OK, but most are just not good ads. I see comments from guys all the time to this effect. So what make a great ad?
There are many kinds of ads, but this discussion is focused on the Buy It Now type ad. You want to get the guy to buy now.
As a consumer, here are some critical elements we look for in an ad that gets us to buy now. Or not.
Fonts:
Keep it easy to read.Funky characters, pale colors, lots of emotes, are not good. All caps? Quit yelling.
THIS IS NOT BACKPAGE. See, not so easy on the eyes is it?
Grammar, spelling, and punctuation:
Yes, it matters. Periods and paragraphs make it easy to understand. Hint- Use Word to compose your ad, then cut and paste it.
Location:
DFW is 13 counties and almost 10,000 square miles. Dallas, North Dallas, Uptown, Downtown, Ft Worth, Arlington, etc are NOT locations. 75 and 635 is a location. Guys want to know where you are so they can decide if you are within a reasonable driving distance. They get pissed when they get all worked up to see you and then find out you’re an hour away.
Rates:
Yes, you have them on your website, showcase, etc. Right? You don’t? Hmm. But who cares? Most guys will make a decision to find out more or not very quickly. Making them work to find out critical info will automatically drop you from consideration of many. Running a special? Tell us what it is. We don’t want to call you, see your website, read reviews, etc. Tell us the rate, how long it’s good for, and what it encompasses. Even if you’re not running a special, show your rates. The less we have to do, the better the chances you will get the appointment.
Pictures:
1-2 is just fine. Show your best feature; the money shot. Show me something to get my attention. Smart phone usage is the norm. All those photos take time to load and eat up data usage. If I want to see more, I will go to your showcase.
Activities:
WALDT. Make damn sure if you use terms, you know what they mean. If there are things in high demand you don’t do, tell us in the ad. Don’t do BBBJ? Say CBJ. That will turn off some guys but that’s OK.Why waste your time and ours making us find that out? You’re not going to get business from those guys anyway so why not tell us up front? If you are reluctant to list activates in an ad, OK, but be sure you have them, and more importantly, those you don't do somewhere easy to find. Like your showcase or website. Telling us to read your reviews is not the right thing to say. Guys lie in reviews. Shocking, I know
Length:
Keep it short. Less is more. Set the hook of why I want to see you. I don’t need your life history, just those one or two things that makes you special
More information:
Have a website? P411? Post the damn links. Yes, they are in your showcase. I am not looking at your showcase right now. Don’t make me work to find more info. If I need it to make up my mind, make it easy to find. Tell us the best way to contact you. How long to expect to wait for a response. Hint: your signature is a great place for this stuff
Maybe you think your ads are good. You get some responses, right? But how much are you missing? This is not a post telling you what to do. My comments and many of the responses to come are your customers telling you how to get our business. Take these suggestions into consideration or not. Many of us here have been buying these services for longer than some of you have been alive. Maybe we know what gets us to buy by now.J