the big 3 '60's bands, in the lexicon of most Rock observers. almost everybody lists them, in order of excellence, as:
1. the Beatles
2. the Rolling Stones
3. the Who
my votes place the Who at #1.. for these reasons.
origination: the Who stormed out of the gate with "my generation", they established attitude from the start.. the Beatles were crafted pop, and all their early smashes sound the same.. jingly pop tunes, adolescent love songs.. known for their moptops as much as anything else. the Stones ripped off Blues musicians, mostly covers.
musicianship: Townshend, Moon, and Entwistle are masters of their instruemnts. the Beatles started with 3 guitarists strumming pop ditties, granted 2 of them progressed to piano later.. the Stones had a strong rhythm section, but individually they were not in the who's class. songwriting? Townshend dwarfs the other bands writers, except Lennon, but he is clearly superior to even Lennon.
all 3 bands demonstrated musical growth, but.. when the Beatles matured, they also separated as a band.. take the White album.. that is 4 guys doing his own songs, pooling into a "group" album.. McCartney dominated the final 3 albums.. the Stones nailed it with beggar's banquet, but management issues derailed them for 2 years. they stayed strong with the addition of Mick Taylor on guitar, for 2-3 years. but the Who was unstoppable.. Tommy, Who's next, Quadrophenia, not to mention a historically great live album (live at Leeds), and a few great singles sprinkled in. real band efforts.
I play the Who's music 4 times as much as the other 2 bands.. that's my ears telling me, without regard to any intellectual exercise.
any agreement? disagreement? post your reasoning.