GM is following a new path to make profits:
- stopping car production such as the Cruze
- no more rebates or discounting
- going for automated vehicles in the future
Questions:
Why do car companies think automated vehicles will ever become a big market ? Isn't it a bit like the flying car ?
Holding prices with no rebates is a good strategy - until you don't make enough sales, or your competitors offer them, and you don't. Is lower volume, higher profit per car a strategy that can work in the car business ?