I don't really consider myself a luddite, but Snapchat as a hobby tool seems to me to be a good idea on paper and a terrible idea as far as options, ease of use and making money if you're a provider.
For the gents, what am a missing? Do you find it helpful at all? What are the advantages or benefits beyond "destructible" messages? How is it valuable to you, if at all?
For the ladies, what am I missing? Does it actually make you money? Is there are marketing edge to it or playful way you use it to make extra money or screen? Where''s the value on your end?