I'm a salesperson...if you're not getting traffic. Offer deals. Miss Sexy does a good job of this. If you're doing 80bng, do 70...do 60...get the business. It's not like there's overhead in the hobby.
Of course, you may not like what you attract by dropping.
Originally Posted by That.guy001
This is going to go over like a flaming bag of poo, but it's an industry truism that the opposite is actually the way to go.
Raise your rates. You'll attract the better-quality guys, and get more appointments. It seems to defy the laws of economics, but the anecdotal evidence is compelling. (Seen it myself.)
Be fully prepared to eat crow. However, there are many, many ladies who have already confirmed that raising rates brought in new, quality clientele. There are any number of gents who think the $15 steak always tastes better than the $5 steak, even thought they're identical.
Personal experience - I raised my rates by a measly $25 and got more and better appointments.
YMMV.
Conversely, discounts have never done a damned thing for me. No more appointments than usual, but clients who were more of a handful (exception being the regulars-only discounts, which I liked quite well).
YMMV.
And I agree with Aidan. Some months just suck. Save your money to compensate for feast/famine cycles.