Toyota has been running this ad (http://www.youtube.com/watch?v=9TkL5xydbd0) on TV for some time now.
Now, Toyota makes the statement, "we're currently spending over $1 million per hour to enhance the technology and safety of our vehicles."
Now, I find that statement kind of hard to believe.
For instance, in FY 2009, Toyota's gross income was $20.68 Billion. At that "over $1 million" per hour rate, Toyota is spending 40% of gross income on tech/safety.
Are these credible figures?