CNN+ crashes and burns.
CNN+ is shutting down just weeks after launching
https://finance.yahoo.com/news/cnn-p...155908886.html
Kris Holt ·Contributing Reporter
Thu, April 21, 2022, 10:59 AM·1 min read
Just three weeks after the streaming service launched, Warner Bros. Discovery announced it is shutting down CNN+. Variety broke the news. The service will cease operations on April 30th, according to multiple reports, meaning it will close after just 32 days.
CNBC reported last week that CNN+ was pulling in just 10,000 daily users who were willing to pay $6 per month for exclusive live, on-demand and interactive news-driven programming. New CNN president Chris Licht, who was appointed after WarnerMedia and Discovery merged earlier this month, reportedly made the recommendation to kill CNN+.
Andrew Morse, the executive vice president who was running CNN+, is expected to leave Warner Bros. Discovery after a transition period. Reports suggest there may be hundreds of related job cuts.
It seems some CNN+ programming could be bound for HBO Max. CNN itself noted that Warner Bros. Discovery CEO David Zaslav wants to combine the company's content into a single streaming service. That tracks with the plan to eventually merge HBO Max and Discovery+.
CNN had high hopes for the project. It invested hundreds of millions of dollars into the streaming service and recruited talent from other networks (such as Kasie Hunt from NBC and Chris Wallace from Fox News) to host CNN+ shows. However, Warner Bros. Discovery executives quickly pulled the plug after CNN+ failed to gain much traction.
For what it's worth, CNN+ crashed and burned even harder than Quibi. The short-form streaming service launched in April 2020 and shut down that December. Warner Bros. Discovery might take a little solace in the fact that Quibi blew nearly $2 billion instead of a relatively meager nine-figure sum.
in other news ...
CNN’s Ratings Collapse: Prime Time Down Nearly 70% In Key Demo
https://www.forbes.com/sites/markjoy...h=1b6dc36f6dda
Mark JoyellaSenior Contributor
I cover political media--and media politics.
Feb 21, 2022,11:28am EST
It has been a very bad month for CNN. On February 2, the network’s talismanic leader, Jeff Zucker, resigned under pressure after the continuing investigation into prime time anchor Chris Cuomo’s time at the network uncovered a consensual relationship with CNN chief marketing officer Allison Gollust. “I was required to disclose (the relationship) when it began but I didn't,” Zucker said in an email to CNN staff. “I was wrong. As a result, I am resigning today."
Zucker’s exit has led to a series of damaging reports, including a New York Times story detailing Gollust’s role in influencing the questions to be asked during a live interview with then-Governor Andrew Cuomo. Gollust was forced to resign from CNN on February 15. She denies violating journalistic norms in passing along suggested questions from Cuomo—for whom she had worked previously—to network producers.
MORE FROM FORBESJeff Zucker's Sudden Exit Comes At A Critical Moment For CNNBy Mark Joyella
Now, a review of ratings data compiled by Nielsen shows the internal chaos at the network is mirrored by deep declines in viewership across all day parts—total day and prime time. Through February 15, CNN’s average prime time audience among viewers 25-54—the key demographic valued by advertisers—was just 126,000, representing a 69% drop from the same period one year ago. Among total viewers, the average audience was 534,000, a decline of 68% from 2021.
To be fair to CNN, cable news viewership has dropped from a year ago, with the fallout from the 2020 election and the January 6 attack on the U.S. Capitol driving high viewership. MSNBC saw a 62% drop among viewers 25-54 year-over-year, and a 47% decline among all viewers. Fox News Channel was the only cable news network to increase its viewership—up 6% in the key demo and up 2% among total viewers—compared to the same period in 2021