The following is an excerpt from a thread on a local board between a hobbyist and some providers discussing the subject of branding . This is what the hobbyist said about branding.
I chose it because I could not have said it better myself.
Every provider creates a brand even if it is unintentional. Your brand is nothing more than the collective impressions of those that view your ads, read your reviews, visit your websites and visit you as a companion. You cannot choose to not have a brand, you can only choose to shape it to your desires or let if be whatever it will be. If you choose to ignore it then your brand is controlled by those external to you and you might not be very happy with what you end up with. You are making choices by the photos you display, the verbiage you use in your ads and on your website and in how you treat clients.So few providers make the connection between what they say and do and the type of clients they attract and the fees that the can expect to collect. What I'm suggesting is that you should make conscious decisions about your business and direct the results in a way that you desire. Choosing to develop your brand is making that very decision.
If you are happy with the results you get then either by luck or by design you have created a brand that attracts the type of clients you want. I doubt that is always the case for many. I suggest that providers should think about who they want as clients and tailor their messages to attract AND RETAIN those clients.
If you think that your business is so different from other business you are deluding yourself. Have you ever thought to ask a client Why he choose you out of the hundreds of possibilities? I think you will find the answers very different than what many providers think. ~ECCIE Hobbyist
Hi Folks.... I am Tia Thompson, former provider and and now owner of Magnific Media.
I am totally dedicated to making your business and this industry BETTER.
I have proven marketing plans and I have priced my plans in a way where not only the high end provider can afford my services.
I highly recommend NOT trading your services for marketing services or websites, because it rarely work out well and the perceived value of the two services are always misunderstood by the other.
The only thing I might ad to what he said above is this... Brand Recognition is equally as important. When you are competing with hundreds if not thousands in any city, you want your clients to find you and recognize you quickly. Your pictures should change often to keep clients interest, but you logo and avatar and overall style and design esthetic should remain the same,
This helps to make your ads look similar ... Why?... for easy recognition.
LET ME HELP YOU DEVELOP YOUR BRAND AND YOUR BUSINESS TO ATTRACT YOUR RIGHT CLIENTS!
Graphic ADs
ALWAYS WONDERFUL ALWAYS BELLE. Oct 28, 2013 01:58 PM
And Introducing Mini Vids
Websites ( a few recent samples)
http://www.asteringreputation.com
http://www.alwaysbelle.com
http://www.kayofhouston.com
http://www.missannadavis.com
http://www.madisonmonroegfe.com
Banners & Avatars