Fleggaard Holding is based in Krusaa, Denmark . Just across Germany 's northern-most border with Denmark you'll find a superstore called Fleggaard. There, you can buy everything you need -- tubs of gummi bears, cases of wine, and industrial strength dishwashing soap -- at prices 30% cheaper than you'll find in Denmark . It is Denmark 's Costco, packaged as a German loophole.
In a bit of brilliant advertising directed to attract the male demographic, 100+ women do stunts in the air - while free-falling - holding hands to spell out "Half-off on Dishwasher soap at Fleggaard." You'd be hard-pressed to find a man in Denmark who hasn't seen and fallen in love with that commercial.
http://www.m2film.dk/fleggaard/trailer2.swf