Gainesville Prostitute Bust

Anyone know anymore details in regards to this? Ie, like if it was backpage related or so forth?

http://m.gainesvilleregister.com/gai...tguid=TxO0uemL
My sources indicate that the ringleader was a (heretofore) respected member of the Gainesville community. Not quite sure who sets up shop in a HI Express (I thought those places made you smarter LOL) or where they were advertising or how they got caught.
Gainsville out of all places...sheesh!