Change the name!
http://www.politico.com/story/2014/1...ix-113466.html
Yeah, that's the ticket! Since, of course, there's nothing wrong with the plan other than that little problem of its nickname being widely perceived as a "bad brand."
And here the always entertaining (and often informative) ZeroHedge weighs in:
http://www.zerohedge.com/news/2014-1...re-change-name
Former Health and Human Services Secretary Sebelius comes up with one winning idea after another, doesn't she?
Quite the creative genius!