Very effective from advertising prospective. Whichever agency (Madison Ave?) that produced this should get kudos creativity and execution of short, effective memorable piece of advertising that appeals to both sexes innate desire for a piece of ass. Bravo.
About seven years ago I started emailing Esurance that they should make an animated movie starring Erin Surance. Of course the whole degenerated into a porn movie with Kim Possible doing a cameo.