Like SoulmanIke said, a name change is not needed. I'd keep your current name b/c you never know how many former clients might miss the name change and think you are out of the business. Keep your name.
Change your marketing is where you will make the biggest bang for your buck.
First, invest in a good website-- professionally done if you can afford it. Make the website "clean" and easy to navigate. Must for your website: Pics- 10 to 20 will do nice. Info section about your self. Menu-- specific activities are better than just listing the ubiquitous GFE. Also mention what isn't on the menu. Rates. Contact info-- preferably a link to your e-mail and a phone number (Facebook and Twitter if you have them). Don't use one of the forms for people to fill out. Those are useless. Optional items--If you can make it work, a video would be welcomed as well-- nothing elaborate (or suggestive). Maybe just a 30 second clip that introduces you, what you offer, etc. A calendar-- if you are going to use a calendar, make sure it is current otherwise don't use it. A FAQ section is always some thing nice to have.
Second, get organized. Keep track of all the ads you have placed, where you have placed them, and what boards you are a member of. Also, make sure all the info you have in your ads is consistent across the board. For example, if you are on P411 make sure your donation rate is the same as it is on your ECCIE ads.
Third, establish who you are. What market are you trying to penetrate (yes, pun intended
![Smile](http://www.eccie.net/images/smilies/smile.gif)
)? Are you looking for the average Joe? Are you seeking a more mature client? Do you cater to certain fetishes, or are you more vanilla? Some girls try to be everything to every client, but in the end, they suffer b/c they become just another provider. You want something special that will bring guys back for more.
Fourth, be upfront about the activities you offer. If you are adamant about CBJs only, make that clear. Also be upfront about your experience level. Don't make guys think you are some over-bearing mistress when in reality you are more submissive.
Fifth, set your price point. This kinda goes hand in hand with point #3 of determining what type of provider you want to be. Also remember, your price points also tell the clients a lot of info. If you offer 15 min, quickies or 1/2 hour dates, guys will think you are high volume. Also, make sure your price point fits the market you are in. When setting donation rates for multiple hours, be creative in a price structure. Don't simply double your hourly rate. For one, that tells guys you might be dull/lazy. Second, it doesn't fit with the normal business model of discounting for volume. In most business practices, the client gets more bang for his buck when he buys more of the product. Since he is buying your time, longer sessions should reflect a discounted price per unit. Finally, when you do have specials, make sure they are truly specials. If a girl runs a special every day of the week, then what is "special" about that rate. In other words, a special should be truly special. The should be infrequent and actually have some real value. Maybe run a special only once a month or twice a month. Or, offer a volume special-- maybe something like 25% off on the 4th visit.
Sixth, provide exceptional service. This is difficult because it is very subjective. It is probably best summed up this way. Treat each date as if you were getting a million dollars and never just go through the motions.
Seventh, pics should be a mix. Have pics that show you in a variety of poses and states of dress or undress. Pics should be recent-- nothing over a year old. Also, don't try to hide body flaws in your pics by strategically hiding behind some type of prop. If you use pro-pics, also throw in pics taken by a cell phone. If all your pics look like you just walked off the Sports Illustrated swimsuit shoot, then I expect a Sports Illustrated caliber looking lady to show up for the date. Best advice is that the pics should be a true representation of how you look now-- warts and all (well not really
![Smile](http://www.eccie.net/images/smilies/smile.gif)
)