Thats cool, but what if a person decides to despute the charge, then what? You risk loosing the money?
Originally Posted by babyboi2008
Sure, there’s always a possibility that someone may try disputing a charge (resulting in a “chargeback”), but there are ways to minimize that possibility.
First of all, by using a device that allows the card to be “swiped,” rather than key-entering the card information, not only does it cost less to process, but it lets the credit card company know that at least the card (and presumably the card holder) was present and that the transaction was actually authorized. This makes it harder for the user to claim that a single transaction was fraudulent, without claiming that the card was stolen and that all transactions processed during a certain period were fraudulent. Capturing the card-holder’s signature, either on paper or electronically, further helps you to fight potential chargebacks. There are mobile terminals and cell phone accessories that enable both of these safeguards.
Although there are some unscrupulous people who will try to dispute a charge just to get away with something, they are in the minority. The banks and processing companies (if you have the right ones) will do what they can to help you fight such unscrupulous chargebacks because (a) they don’t want to lose you as a customer and (b) they stand to lose money too if the chargeback is successful.
Aside from the above, there are other basic things that I recommend to my clients to help avoid chargebacks. Here’s a freebie – be careful about the business name that you use. Make sure that it is recognizable, consistent with your marketing, and consistent with your actual business. If you are a photographer known as Carl’s Artistic Photography, don’t use HCT Enterprises as the name that shows up on your merchant account, even if that’s your corporate name. When the customer gets their bank statement a month later and sees a charge from HCT Enterprises, they’re not going to know or remember that the charge was for pictures they had done with Carl’s Photography and will end up disputing it. It’s an honest mistake, but it’s a hassle that can be easily avoided. (I have a client now who had this problem when they were with a previous processor who did not explain this concept.) On the other hand, if you are a massage therapist, it’s a lot easier for a person to explain a charge from KT Therapeutic Massage (“You know I’ve been having problems with my neck…”), than from Katie’s Erotic Encounters (“I don’t know what that is – We’d better dispute it”), when the spouse/partner/boss sees the bank statement.
Anyway, there are risks to accepting any form of payment. (Cash, for instance, can be lost, stolen, or counterfeit.) However, when done correctly, electronic forms of payments can provide an added level of safety and convenience, while increasing the amount of revenue taken in.