... Why Berry keeps mentioning things is because the
so-called "experts" on this were rather certain this
whole thing would BE OVER by now.
And it's NOT.
#### Salty
Originally Posted by Salty Again
Solid point. The protest against Bud Light continues. As a brand their sales are down. InBev was trading for $53.54 a year ago today and as of this moment is valued at $58.86 which represents about 10% increase. With inflation factored in that number isn't nearly as positive but still equates to billions of dollars.
Constellation is up close to 11% over the past year and Coors 18% so a snapshot look would seem to indicate that disgruntled Bud Light drinkers mostly switched to brands with as much or more inclusive practices. This is even more pronounced looking at the last 6 months as Bud stock is up less than 1% while Constellation is up 20% and Coors 37% during that period.
So while those 'experts' who predicted a quick fizzle to the 'boycott' were specifically incorrect in general they were spot on since the biggest brands who support the queer community have done well in the aftermath.
I suppose the Bud Light haters can rejoice that Target took a hit right? All you have to do is ignore the fact that one major reason Target backed off their Pride participation was the staff and management fearing for their safety after numerous threats were made creating what many referred to as a 'concerns for employee well-being in the workplace'
Bud breweries and retailers experienced a similar reality after numerous threats were made so the 'backlash' created went well beyond peaceful protest. Any attempt to call the Bud Light boycott a win is laughable at best.