Those aren't deflections, Salty.
They're all boycott related. You're seeing a 17% sales drop and that's where you want the focus. Meanwhile 82% of polled Bud Light drinkers stated the Mulvaney deal had no impact on thier continued purchases of Bud Light. 12% said it would. That played out and and the market doesn't care. And it doesn't believe that the 12% is serious in the long term.
The boycott and associated fundraising cuts both ways. It's alienating AB, the largest corporate sponsor of the RNCC. As I predicted other large donors, which now include Thiel, feel the culture war and response to this are the wrong focus for the GOP. That's now millions in lost funding for 2024. Jr understood that while some of you were spiking the ball like the game was over. That's going to dent boycott support
The Trumps appear to feel the boycott is wrong. Jr outright stating so. DJT avoiding this battle like the plague. And he's got a multimillion dollar stake in BUD. So we haven't seen the grand champion of the culture wars take a stand on this. That's going to dent long-term support.
The market cap loss has practically flipped back to even. Again, investors aren't even blinking at a 17% loss. Which signals that the loss was within expectations and already priced in. So, the giant loss you guys trumpeted as proof of tbe power of "the silent majority" disappeared in less than a week, and you're now stuck refocusing on a YoY period loss. Does this have legs?
Signs are already starting to point towards no.