Best beer commercial ever

Gristle keeps trying to downplay this like it had minimal effect. meanwhile AB execs are doing anything but. They have

1. Shitcanned the people responsible for this disasterous campaign
2. Apologized
3. Committed to tripling their ad budget to try and woo customers back
4. Given free cases of beer away to every employee of their distributors

etc. Originally Posted by berryberry

And now, the gays are pissed!!!!


https://www.dailymail.co.uk/news/art...ntroversy.html

AB pissed off everyone now! Brilliant!!!!!!

They're on paid leave, right? So the Tucker deal. Got it.

1% is 1%. It's why they're still potentially on target to hit their earnings this year and why investors haven't run away.

I'm sorry that big picture context hurts your desired doom and gloom narrative. This level of apology is effectively what you got. Well, not you. You weren't buying Bud Light so it's really not your boycott. Originally Posted by HDGristle

It's cute you keep on pretending all is well while AB exec's action tells another story. But hey, you keep on doing you

And now, the gays are pissed!!!!


https://www.dailymail.co.uk/news/art...ntroversy.html

AB pissed off everyone now! Brilliant!!!!!! Originally Posted by bambino

But, but, but Gristle said it's no big deal and all is well

When only 29% of their global sales are in NA, they're plenty insulated. That's all-in sales. Which means Bud Light's impact is even smaller. So while important, this isn't as big a deal as you're making it. It's somewhere between our points, likely closer to mine.

Context means everything.

That may be true, and probably is, but there’s no denying that AB is in damage control mode. Unquestionably they’d take the whole kerfuffle back if they could. If nothing else, that’s a step in the right direction.

That may be true, and probably is, but there’s no denying that AB is in damage control mode. Unquestionably they’d take the whole kerfuffle back if they could. If nothing else, that’s a step in the right direction. Originally Posted by Jacuzzme

Exactly, they pissed off their traditional customer base by reaching out to a niche market. Then they walk it back and piss off the niche market. So, they pissed off everyone!!!!!!

That may be true, and probably is, but there’s no denying that AB is in damage control mode. Unquestionably they’d take the whole kerfuffle back if they could. If nothing else, that’s a step in the right direction. Originally Posted by Jacuzzme

Exactly. No one here claimed this would put them out of business, etc., etc.

But it has hurt them a lot in the US with their top selling beer and they would take it all back if they could

Exactly, they pissed off their traditional customer base by reaching out to a niche market. Then they walk it back and piss off the niche market. So, they pissed off everyone!!!!!! Originally Posted by bambino

No, not even close. There's still a significant critical mass of folks still buying Bud Light who didn't take sides on this and likely won't.

The apathy factor is high, so yet another non-binary thing we're talking about.

No, not even close. There's still a significant critical mass of folks still buying Bud Light who didn't take sides on this and likely won't.

The apathy factor is high, so yet another non-binary thing we're talking about. Originally Posted by HDGristle

.... Nope.

Bambino is correct... AB surely "shit inside their-own bed"
with this decision... Angered their main customer base
- that's where the boycott came from - and then tryed
to "walk it back" and NOW have offended the trans crowd.

NOT good decision-making by any score.
Maybe they should come out with a NEW Bud Light.
They can call it "The NEW Coke" and we'll see
how THAT goes!

And Berry is surely spot-on with his comment
that AB would take this whole decision BACK
if they could.

But they can't ... What's done is done.

#### Salty

Their main customer base in the U.S. is still drinking Bud Light and the math bears that out.

Again, 82% said they didn't care. U take the minority that did care and tack on some from minority on the left who started a separate boycott and voila.

You still have a majority critical mass who just don't give a fuck.

No serious folks on either side think the majority of Bud light drinkers shifted.

... Surely NOT saying that "the majority of Bud light drinkers shifted"...
Haven't seen any o' the lads here say that.

What we're sayin' is that AB has angered their customer base.
And the DROP in sales surely does bear that out.

The main customers can drink all they want.
The drop in sales revenue HURTS.
If it didn't - AB wouldn't be commentin' and "re-assigning"
some of the sales marketeers.

#### Salty

They've angered a portion of their customer base, not their main customer base. You did say main customer base in 234. Their core consumers are still buying and apathetic regarding the whole deal.

Bam also said they angered everyone, which isn't true either.

While Gristle foolishly keeps on pretending this is no big deal, back in the real world Anheuser-Busch, still reeling from the trans controversy, has fired the ad agency that started all this and the former AB CEO has bashed AB for not understanding their target market and pissing off at least half of it.

As it tries to distance itself from the uproar over Bud Light’s partnership with transgender influencer Dylan Mulvaney, Anheuser-Busch is now saying it has cut ties with the outside marketing agency it has blamed for the fiasco.

According to the New York Post, Anheuser-Busch sent a letter to distributors telling them it had deep-sixed the agency that put Mulvaney’s image on a Bud Light can and sent it to him for a social media promotion.

The brewing giant, which has been stung by a boycott sparked by its partnership with Mulvaney, said it did not make the commemorative can.

.
.
.
Robert Lachky, a former chief creative officer at Anheuser-Busch, said the decision to work with Mulvaney was a mistake, according to the Post-Dispatch.

“The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,” he said. “People don’t like getting preached to, especially when it comes to drinking beer.”

Lachky said current marketers do not have a good feel for Bud Light’s customers.

”None of these marketing folks has ever been to a NASCAR race; none has been to a football game or a rodeo,” he said. “That’s insanity. That’s marketing incompetence.

Lachky was not going to give the company a pass on the mistake.

“Effectively, it took us 20 years to take But Light beer to the No. 1 beer in the country, and it took them one week to dismantle it,” he said, according to another report from the Post-Dispatch.”

https://www.westernjournal.com/repor...astating-news/

Lachky wasn't an AB CEO. He was an EVP in creative that left AB well over a decade ago when InBev bought the company along with other marketing folks.

His words only somewhat matter, but opinions differ. Case in point, you'll see a lot of things that have been said in here.

https://m.arcamax.com/business/businessnews/s-2820047

He also has no idea whether any of the leaders have been to a NASCAR race, a football game or a rodeo.

Most folks in the industry or who study the industry and are speaking out share something more akin to my view. That it was one can that absolutely wasn't being forced in people's faces. That it was less aggressive than a Pride cans campaign. That the message was picked up by a small hyperpolitical group that co-opted it for their own purposes. And that in the long run it won't have legs.

It was a typo - meant CCO, not CEO.

But the point is still the same. A former CCO has bashed AB for not understanding their target market and pissing off at least half of it.

But you go on pretending all is well