Best beer commercial ever

Your assumptiom of half is overblown and not supported by data. This isn't one of your contrived binaries

... Reckon we don't need fancy charts and graphics to see
what's happening... Their sales are DOWN 20%.

While Miller and Coors are UP 20%

... See? ... Simple math.

Surely can understand that the beer drinkers SWITCHED beers.

#### Salty

Originally Posted by berryberry

You just proved your own self wrong. Basic math. Half is 50%

You just proved your own self wrong. Basic math. Half is 50% Originally Posted by 1pittsburgh

No way. Since when?

You just proved your own self wrong. Basic math. Half is 50% Originally Posted by 1pittsburgh

Are you really that bad at reading comprehension?

I simply quoted Robert Lachky, a former chief creative officer at Anheuser-Busch, who said “The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,”

And do you and Gristle really not understand the difference between alienating your target audience and your target audience boycotting your product?

Whatever happened to being angry at "cancel culture?" Seems to me that you're embracing it.

You're overestimating the reach of the alienation and the impact because you're using too broad a brush.

That's what we're trying to get across to you. All of your assumptions on this are overblown.

You're overestimating the reach of the alienation and the impact because you're using too broad a brush.

That's what we're trying to get across to you. All of your assumptions on this are overblown. Originally Posted by HDGristle

I am not overestimating anything. Robert Lachky, the former chief creative officer at Anheuser-Busch, is the one who believes AB alienated at least half of their target audience. Take it up with him

The facts are sales are off a significant amount and AB is in panic mode as previously documented multiple times on this thread. You may want to continue to live in denial, but the facts are clear.

OOPS - I wonder if Gristle thinks HSBC stock analysts are overestimating the impact

I do. We'll see how it plays out in 6 months

LOL, they are really getting desperate now - they are trying to give the tranny beer away

good old good buddy light, the trans beer of chump-ions

Folks are finally now seeing the woke, pro-woman, Miller Lite "Good Sh*t" ad campaign from March and realizing they didn't escape wokeism by switching to Miller.

Watching folks melt down over it, with them now saying they're switching to Coors Lite without realizing they're just handing cash to the same woke parent company.

Hilarious. And I called it.

But the tranny lovers said this would just blow over.

Bud Light Backlash Shows No Sign Of Letting Up, And Now There Is Contagion To Budweiser, Busch And Michelob

It will probably not come as a surprise to anyone - except some woke millennial Harvard MBA grad - but Bud Light volume and sales declines have worsened, according to the latest industry point-of-sales data, suggesting the tranny-influencer backlash is showing no signs of letting up.

As Bloomberg's Janet Freund notes, the most recent third-party point-of-sales data from both Circana (formerly IRI) and Nielsen show that declines in Bud Light dollar share, volume share and sales have continued to worsen.

“Bud Light’s US market share slide continued in the latest Circana market scan to 8.3% in the 4-week period ended May 7 compared with 9.1% only two weeks prior,” Bloomberg Intelligence analyst Kenneth Shea said, citing IRI data

“With other top AB InBev brand share also eroding as well, it appears that the company is in need of a pivotal marketing strategy to halt the trend,” he says, adding that Coors Light, Miller Lite and Modelo still appear to be “soaking up the lost share.”

Citi analyst Simon Hale examined the latest US Nielsen data through May 6: Bud Light volume declines accelerated to -27.4% compared with -26.6% in the week ended April 29, while sales worsened to down 23.9% from down 23%, he writes

“Moreover, there continues to be contagion to the wider ABInBev brand portfolio, with Budweiser, Busch and Michelob all weak,” while competitors like Coors Light “continue to see share gains accelerate,” Hales says.

The latest data show “little sign that consumers are moving on from the Bud Light controversy.”

https://www.zerohedge.com/markets/bu...iser-busch-and