Kali, I do "interviews" and have reviewed apps, screened apps, background checked apps, discussed the contents of them .... just like a lot of other folks "around here" ...
and I will be pointed with an example.
Years ago I was looking at a new crop of cars on a Sunday afternoon at a dealership (when I thought it would be "empty") and suddently a guy appeared offering help and handed me a card. He had labeled himself a "....Transportation Counselor...."
My reaction to "Personal Concierge" ... with all due respect ... is about the same.
Sometimes it is riskier to reveal nothing, than it is too much.
Employer's like honesty and candor. Not b.s.