"Also, your target market is used to not having to play by the rules most people are forced to play by....we don't fill out credit applications, submit resumes etc. on the front end....sure there is appropriate vetting when a deal is eminent but not at the time of initial inquiry."For example, if your client is an 'upscale' banker, he might get more aroused if you reminded him he evicted a few poor people that day. The 'upscale' insurance exec wants to know he was able to pay you by not treating a cancer patient. And if he's a senator or governor, a simple "those chump taxpayers" will send 'em to the moon.
This was very helpful. Originally Posted by Bella Jesime