Thanks- that and the other feedback pushed me over to re-posting my blog... The mental real estate and connections is applicable psychology for any industry.
I really appreciate those who have been doing this alot longer than I have and your first hand experience and taking the time to share it.... also the honest feedback from the guys
In this world I'd thought twice of blogging, because of the reasons I've already stated, and wasn't sure if the social media stuff I read on Mashable and Wired is equally applicable and relevant to the hobby. (recently read:
http://www.wired.com/techbiz/it/maga...urrentPage=all and
http://mashable.com/2010/11/05/calcu...-social-media/ )
I had thought that the "keeping in touch" was as effectively accomplished thru my newsletter, and I keep a brief record of brief "site updates and announcements" on my "welcome" page... but beyond the SEO (which was my original primary reason for blogging), the reasons to blog look quite compelling.
I tend to over think things... but do like writing!
I'll explain my perspective. It's not that I'm right and you're wrong, this comes down to marketing philosophy.
A true brand represents something that is real. Part of building a brand is Accuracy, the other part is Mental Real Estate. Looking at this from both the perspective of entertainment (which this can legitimately be classified as) and online marketing.
In both industries the slogan is: Content is King!
Always give people a reason to come back, even if they aren't spending money. What you win is mental real estate in the persons mind. You give them reasons to think about you, when seemingly unrelated incidents happen. You write a blog about a German movie, somewhere in life they encounter an article or conversation about European cinema, and you for a brief moment cross their mind for a brief moment. So there's associations building there, that can win a person's sincere interest and this may eventually lead to direct interaction.
Now, I limit my image content for several reasons. I want to rotate my galleries so there's always something new, I use my pictures in my blogs, and I don't want to look like a porn site. There are still a lot of images, but there's a direct effort not to have the same feel. I walk away from a photo shoot with 500 images, about 250 are damn good. For each set I won't put up more then 8. So I have hundreds of pictures left over - I edit them as eye candy features in my blogs, and I rotate the best pictures in my galleries. I don't put up 250 pictures because that's what porn sites do, so you can just sit there and spend hours going through pictures.
So I don't make all content available, but I take the best, and I make sure there's always something new to look at somewhere. It might be pictures, it might an addition to my city guide listing travel finds, it might be a blog entry, an article or poem I found - but the site is never static. So even those who have known you for years, wonder what's going on in your life from time to time, and check back. The moment opportunity presents itself, they see you. You haven't become a stranger to them, they never really lost touch, and you didn't have to directly communicate, spending hours answering emails.
By that method alone it's possible if someone can only see you once or twice a year they will, for many many years. It's another way of tapping into the concept of regulars, one that is often sadly over looked. Good people you know and can trust, coming back. So you limit the need to meet new people as much as possible, increase stability without being overly dependent on your main arrangements (or regulars), and not being dependent on meeting people for first dates.
It's all a fine balance, I think. Success does not come without effort, and your main investment people expect from you, is yourself.
Originally Posted by Lauren Summerhill