I always do my hair, use a little mascara, tiny bit of blush unless I’ve been in the sun and never lipstick (too risky). That with, some sort of skirt or dress or skirt and tight top and heels is usually a winner for most guys unless they ask for something like heavy makeup and garter belts.
Of course if you swing past on your way to work for my “morning wood” special, you’ll get tossled hair, a tank top, and thong (for the first three minutes lol).
Mascara and lotion is about all I do, unless otherwise requested. I have to admit though, some women are artists with their makeup and I tend to oooh and aaaah at a skillful makeup job.
It doesn't matter to me as long as they are clean and neat. One of my fav ladies is a naturally gorgeous woman. She would look fine w/o make up, however she applies it so well she is just stunning.
Another who just retired could be with or with out it and wouldn't matter, her stellar attitude and commitment to my happiness was all that mattered.